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TITLE : THE INFLUENCE OF PERCEIVED EASE OF USE AND CUSTOMERíS TRUST IN THE ADOPTION OF E BANKING  
AUTHORS : Preethi Sheshadri      S. Sheela Rani            
ABSTRACT :

Service Industries have seen an unbelievable development with the practice of Information Technology (IT) generally referring to computers and peripheral equipments in the recent past. Banking industry measured that the future evolution of the financial services industry, is leaning by the latest improvement in the Information Technology. Modern business thinking, joined with technology is swiftly changing the way personal financial are designed and delivered. This study discusses the influence of perceived ease of use and customer’s trust in the adoption of e banking. The study also discusses the relationship between these variables. The survey was conducted among 346  e banking users and the results revealed that years of association with their bank does not influence the perceived ease of use and customer’s trust, but has an influence on customer adoption. Correlation analysis reveals a significant positive correlation between perceived ease of use and customer adoption, Customers’ trust and customer adoption.

Keywords: e banking, perceived ease of use, customer’s trust and customer adoption

 
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